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Gunwalker: Nothing Fictional About This

Gunwalker: Nothing Fictional About This

Ever since Watergate, it has been fashionable to attach Hollywood-sounding names to government-sponsored criminal activity. The latest episode of such happenings was tagged “Fast and Furious” by the Bureau of Alcohol, Tobacco and Firearms and the Department of Justice. Since ...

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Obama and Alternative Energy

Obama and Alternative Energy

President Obama stormed into office on the promise of change. His idea of change extended into the energy field, where he promoted energy independence along with pushing an alternative energy agenda. What have these campaign promises translated into with regard ...

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How to Get P.R. for Your Local-Service Business (Part 1)

How to Get P.R. for Your Local-Service Business (Part 1)

Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how today’s consumers feel about advertising in general. Consumers today are more cynical than ever before. Only a small percent of them have confidence in traditional advertising methods. Current research shows that less than 14% of consumers trust traditional advertising messages, while over 90% of people still trust

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Mitt Romney: The Frontrunner for Now

Mitt Romney: The Frontrunner for Now

The son of a prominent Michigan auto executive, Mitt Romney seems an ideal candidate for president. He has served as Mormon missionary, lead in business, headed the organizing committee of the Winter Olympics and effectively served as governor of the ...

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Default… But Not Really

Default… But Not Really

The current “crisis” coming out of Washington has to do with default.  If the debt ceiling isn’t raised, America will default and not be able to pay her bills.  No more Social Security checks for Grandma, and no more food ...

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If You’re Not Content Marketing, You’re Not Marketing

If You’re Not Content Marketing, You’re Not Marketing

Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in the 21st century, content marketing is almost essential. Think of it this way. What is marketing? It’s the art of understanding exactly what your customers want and delivering it to them in a way that exists to grow your business. Relevant and unique content is one of the best ways ...

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