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If You’re Not Content Marketing, You’re Not Marketing

If You’re Not Content Marketing, You’re Not Marketing

Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in the 21st century, content marketing is almost essential. Think of it this way. What is marketing? It’s the art of understanding exactly what your customers want and delivering it to them in a way that exists to grow your business. Relevant and unique content is one of the best ways ...

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Gods, Goddesses And Keeping Relationships Straight

Gods, Goddesses And Keeping Relationships Straight

Once upon a time there was a matriarchal society that stretched from Ireland to India. It worshipped the Goddess, the female spirit or principle immanent in the Earth. This society fostered love, peace, and ecological conscientiousness. It rejected economic exploitation, social hierarchy, and violence of all sorts. But then along came some marauding Indo-Europeans and Hebraic Semites. They overwhelmed the Goddess culture and exterminated or submerged any traces of its fundamental beliefs or ritual practices. Anything that remained had to go...

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Safe or Sorry Part 1: Testing Your Water Supply

Safe or Sorry Part 1: Testing Your Water Supply

Storing water is a good first step to ensuring your hydration and cleaning needs are met in the event of a disaster. But eventually your stores may run out - in which case you will need a back-up. Finding water is the first challenge, but then making sure it is safe to drink and cook with is the next step. If you water looks bad, smells bad, or tastes bad, it probably is. This seems obvious, but when you are thirsty, these may be easy to overlook...

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Polytheism and Pluralism

Polytheism and Pluralism

All of mankind has a basic internal "heart commitment" to someone or something. And that commitment shapes our values, our priorities, and our choices. When a nation or people share the same commitment, that commitment structures their society and creates their culture. All of us, whether we admit it or not... live in terms of the demands of our ultimate commitments. Our god not only defines good and evil for us (Gen. 3:5); but also defines our very reality. The Triune God of Scripture, however, claims to be the only real and legitimate God...

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Business Owners’ Roundtable, Part 1

Business Owners’ Roundtable, Part 1

Today, we’re going to pose questions to business owners who are making their businesses work in this tough economy. It’s my hope that you’ll find not only inspiration, but also actionable information, in their words of wisdom. First, let’s introduce our business owners. Amy Owens is owner and operator of Hydrogroom, a mobile pet washing and grooming service in Thomasville, North Carolina. Amy came up with her business idea by combining her love for animals with her own desire for convenience as a pet owner...

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Gun Control: Its Roots In American History

Gun Control: Its Roots In American History

A well regulated militia being necessary to the security of a free State, the right of the People to keep and bear arms shall not be infringed. 2nd Amendment to the Constitution of the United States When reading the Constitution, ...

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The Only Trend That Matters

The Only Trend That Matters

By Porter Stansberry with Braden Copeland It is the most important financial idea we could ever give to you. The fate of millions of Americans rests in a single market, where just one financial instrument trades, and… This market is ...

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The Secrets of America’s Comeback Revealed

The Secrets of America’s Comeback Revealed

Hollywood isn’t known for its orthodoxy or accuracy when it tries to tell stories from the Bible. Sometimes the problem is the director’s ego: he thinks he can tell a better story than the original Author. (Tolkien, Lewis, and Austen get the same treatment.) Sometimes the problem is unbelief and a real contempt for Scripture. But sometimes the problem is that the scriptwriters simply haven’t read what the Bible actually says.

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Winter IS Gardening Time

Winter IS Gardening Time

Even though there is frost in the air, and possibly snow on the ground, now is the time to prepare for next year’s harvest. Though not much grows when the ground is cold and the air is frozen, the beds ...

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