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Trending Topics: advertising

Giving Our Children Bread for Stones

Giving Our Children Bread for Stones

 “Which of you, if your son asks for bread, will give him a stone? Or if he asks for a fish, will give him a snake? ” (Matthew 7:9-10) Children learn these things from ads: that they are the most important person ...

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How to Get P.R. for Your Local-Service Business (Part 1)

How to Get P.R. for Your Local-Service Business (Part 1)

Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how today’s consumers feel about advertising in general. Consumers today are more cynical than ever before. Only a small percent of them have confidence in traditional advertising methods. Current research shows that less than 14% of consumers trust traditional advertising messages, while over 90% of people still trust

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