Communicating during an emergency may be essential not only for survival, but to help locate loved ones and garner news about an unfolding scenario. Cell phone signals and Internet access are typically the first “services” to cease operating during either ...
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If You’re Not Content Marketing, You’re Not Marketing
Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk. Even web users have learned to tune out the ads. That’s why, in the 21st century, content marketing is almost essential. Think of it this way. What is marketing? It’s the art of understanding exactly what your customers want and delivering it to them in a way that exists to grow your business. Relevant and unique content is one of the best ways ...
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