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Trending Topics: customer profiles

One Size Does Not Fit All

One Size Does Not Fit All

It’s easy to forget that your customers are different from each other. After all, they do have one thing in common: they’re all buying your products or services. But here’s the thing: they’re all buying for different reasons. While your customers do share common characteristics, they also have distinct differences. When your marketing message is too vague or too broad, you risk losing customers. Likewise, if your market is too specific and targets only a few, you’ll probably end up losing money...

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