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One of the world’s largest banks has prevented customers from making large cash withdrawals. The BBC reported that HSBC Bank (bank formerly known as the Hong Kong and Shanghai Banking Corporation) was stopping account holders from withdrawing large sums of ...

Last time, we talked about marketing with video on the web and the different ways to use video. This time we’ll look at what it takes to craft a good video. The first few seconds of your web video are probably the most crucial of all. A recent marketing study found that 20 percent of viewers clicked away from a video within the first ten seconds, and 45 percent had clicked away before they reached the one-minute mark.

So, you have an idea for a new product that you’re sure will be a winner with consumers everywhere. Or maybe you have an idea for a fabulous service that isn’t currently being offered by anyone else. The temptation to jump right into business is strong – but you really should look before you leap. Before you hang out your “open for business” shingle, you must first determine if there really is a strong market for what you have to offer.

As anyone who has ever tried to fix a bank error knows from bitter experience, banks often don’t seem to care about individual customers. For years they have operated as arrogant giants in the market, steamrolling over customers and charging ...

Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your marketing mix. Last week, I shared with you the importance of content marketing. Bait pieces are one way to extend ...