You’re finally convinced of the power of social media. Now you’d like to know how to use it properly. Social media has a few basic unwritten rules to remember. Here are the simple dos and don’ts to achieve a great social media business experience. Tip #1: Keep it conversational Online shoe-retailer Zappos doesn't market on Twitter. Instead, it converses. A small army of 436 Zappos employees talk to customers every day via Twitter. This simple talk and listen method has a humanizing effect. Interaction with customers ...
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