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Trending Topics: offers

Make Them An Offer They Can’t Refuse

Make Them An Offer They Can’t Refuse

One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you choose to send to. Your offer is the proposition you make to your potential customer in your direct marketing. It’s the deal you’re hoping to make with him or her. Simply put, your offer is the way you say to your customer, “Hey customer, if you do this, we’ll give you that.” “This” might be sending in $39.95, filling...

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