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Marketing With Postcards

Marketing With Postcards

Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook this humble workhorse. Postcards are a cost effective choice because, compared to other forms of direct mail, they’re less expensive to print. They’re also usually less expensive to mail. No matter what format your mail piece takes, you have literally two seconds to catch the eye of the recipient as he flips through the mail. Miss that opportunity, and your mail piece ...

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