Writing your first few press releases can be a little tricky, especially if you’re new to the concept. One little mistake such as a weak headline or a simple typo can turn the reader off immediately. Well-written press releases, however, can catch the attention of the media, resulting in free, positive press for your business. Last time, we talked about the importance of a good headline. And it bears repeating once more: whatever you do, do your best to write a catchy headline...
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