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Develop a Marketing Plan for Optimum Success

Develop a Marketing Plan for Optimum Success

Last week we helped you get started in writing your business plan. Today we’re going to cover what could be the most crucial part of that business plan – your marketing plan. Your marketing plan is not just important; it’s completely and utterly 100% necessary. An old Chinese proverb says: “To open a shop is easy. The difficult thing is to keep it open.” If you enjoy doing business and would like to keep your doors open for years to come, you must...

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