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Trending Topics: sales

One Size Does Not Fit All

One Size Does Not Fit All

It’s easy to forget that your customers are different from each other. After all, they do have one thing in common: they’re all buying your products or services. But here’s the thing: they’re all buying for different reasons. While your customers do share common characteristics, they also have distinct differences. When your marketing message is too vague or too broad, you risk losing customers. Likewise, if your market is too specific and targets only a few, you’ll probably end up losing money...

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A Guaranteed Way To Boost Your Sales

A Guaranteed Way To Boost Your Sales

You’ve put a great deal of effort into making your product or service as attractive as possible to your potential customers. They like it, they understand how much they’ll benefit from it, and they can even afford it. But they still won’t close the deal and commit to buying it. Why not? Consumers worry about making the wrong decision, wasting their money, or not receiving exactly what they paid for. In these cases, a powerful guarantee can help close the sale. Guarantees remove the risk...

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