More than four months after Missouri became the first U.S. state to regulate the term “meat” on product labels, Nebraska’s powerful farm groups are pushing for similar protection from veggie burgers, tofu dogs and other items that look and taste like real meat.
Nebraska lawmakers will consider a bill this year defining meat as “any edible portion of any livestock or poultry, carcass, or part thereof” and excluding “lab-grown or insect or plant-based food products.” It would make it a crime to advertise or sell something “as meat that is not derived from poultry or livestock.”
Similar measures aimed at meat alternatives are pending in Tennessee, Virginia and Wyoming. They come amid a debate over what to call products that are being developed using the emerging science of meat grown by culturing cells in a lab. Supporters of the science are embracing the term “clean meat” — language the conventional meat industry strongly opposes.
The issue strikes a particularly strong chord in Nebraska, one of the nation’s top states for livestock production, where cars roll down the interstate with “Beef State” license plates and the governor each year proclaims May as “Beef Month.”
Farm groups have found an unusual ally in state Sen. Carol Blood, a city-dwelling vegetarian from the Omaha suburb of Bellevue. Blood, who grew up on a farm, said she introduced the measure because agriculture is Nebraska’s largest industry and needs to be protected for the good of the whole state.
“I’m not bringing this bill to tell people what they can and can’t eat,” she said. “All I’m asking for is truth in advertising. It’s clear that meat comes from livestock, and livestock is our livelihood in Nebraska.”