• Home
  • About Off The Grid
  • Advertise
  • Contact Us
Thursday, June 12, 2025
  • How-To
  • Grid Threats
  • Survival
  • Gardening
  • Food
  • Worldview
  • Health
  • Privacy
  • Hunting
  • Defense
  • Financial
  • News
  • Misc
No Result
View All Result
  • How-To
  • Grid Threats
  • Survival
  • Gardening
  • Food
  • Worldview
  • Health
  • Privacy
  • Hunting
  • Defense
  • Financial
  • News
  • Misc
No Result
View All Result
Off The Grid News
Home Miscellaneous

How To Get P.R. For Your Business, Part 2

by Bill Heid
in Miscellaneous, Top Headline
Print Print
How To Get P.R. For Your Business, Part 2
Share on FacebookShare on XShare on TruthEmail Article

Writing your first few press releases can be a little tricky, especially if you’re new to the concept. One little mistake such as a weak headline or a simple typo can turn the reader off immediately. Well-written press releases, however, can catch the attention of the media, resulting in free, positive press for your business.

Essentials for writing a great press release

Last time, we talked about the importance of a good headline. And it bears repeating once more: whatever you do, do your best to write a catchy headline that will stand out. At the same time, your headline should briefly summarize the story that lies ahead in the body of the press release.

Your goal is to quickly hook the editor into your potential story, and let him or her easily draw the connection between your news and their intended audience. Your press release is the outlet you will use to convince them why they should dedicate free editorial space to you.

Dozens of press releases stream into a newsroom every day. Most of them end up in the trash. You might have a great story, but it won’t get noticed if it’s buried deep in the last paragraph. So make your point early on…and by all means, please make sure the information you’re sending in the press release is truly newsworthy. If the editor is bored or uninterested, you’re finished.

Communicate the basics

Be clear in the language you choose. Avoid using showy language. This is not a piece of creative writing. Instead, you should deal strictly with the news and the facts. The editor and his team will write the final story, not you.

In the body of your press release, include the who, what, when, where, why, and how of your news. A few points to cover:

  • What is the actual news?
  • Why is it important?
  • Feature the people, products, and other critical points related to the news. (You may even want to quote one or two people involved in the story.)
  • What is the purpose behind this information?
  • Lastly, include information about your company – the source of the news. Include all pertinent contact information such as your email, website, fax, and any phone numbers. If your story is newsworthy, they will want to talk with you.

As you draft your press release, keep in mind that editors are overworked and understaffed. If you can make life easier for them, you’re more likely to get coverage. Do your best not to waste the editor’s time with unnecessary fluff—but do tell a good story.

If the idea of writing a press release intimidates you, take a little time to search for examples and templates online. There are many marketing websites that will help you format your press release step-by-step.

Get your press release into the right hands

It’s not enough to just write a great press release. You have to get it into the right hands. If you conduct business within a limited geographic area, your best bet is to target your local and regional publications and television and radio stations. On the other hand, if your business is national or international in scope, you’ll need to throw a wider net for greater reach to journalists worldwide.

Companies who do business nationally and internationally accomplish this by outsourcing their PR work to online services such as PR Web or eReleases. Here’s how it works: You write a brief announcement about your organization, your new product, or whatever news you want to convey, and the PR company will work on writing the release and distributing it on major news sites and search engines. Meanwhile, you sit back and wait for the editors and journalists to make contact directly with you. These online service companies are easy to use, but are usually cost prohibitive for smaller businesses with lean marketing budgets.

If you’re going to distribute your own press release, create your own media list. Update your list periodically for future reference. Make notes with editor’s names, contact preferences, and any other pertinent information that may help you down the road. There’s no reason to always be reinventing the wheel – a well-developed media list will work for you time and time again.

Go the extra mile

The more work you can do for the media, the more likely it is your press release will get noticed. The little things matter: If you can manage to address your press release to a specific editor, by name, you’ve made an excellent start at getting noticed and being taken seriously. Take a little time to do your homework before shipping off your press release; find out if the editor prefers to get press releases by email, fax, or postal mail. It could pay off in big dividends of free press.

Mind your manners

Within media circles, it’s considered a no-no to send the same press release to several editors within the same publication. Even if you’ve written the perfect press release, this strategy probably wouldn’t work anyway. A newsworthy story that is appropriate for the lifestyles page wouldn’t fit on the sports page or the city beat.

PR works … but it’s just one part of a multi-component marketing strategy. A newspaper story may not get the same immediate response as a 50% off coupon, but you’ll raise the awareness of your business. Being mentioned in the media also gives you instant credibility. Make the most of media mentions; frame articles that are published about your business and hang them in your office or store where everyone can see them.

Next time: How to create news that’s worthy of media coverage.

ShareTweetShareSend

Related Posts

Top 5 Ginger Remedies You Must Know

Top 5 Ginger Remedies You Must Know

by Esther

The smell that permeates the air in your home when you add fresh ginger to a meal is simply incredible....

Why Are The Feds Stockpiling Ammunition?

Should you keep ammo in a gun safe?

by Off The Grid News

When it comes to gun safety, one of the most important aspects is the safe storage of ammunition. There are...

Hair And Urine: The Absolute Best Way To Keep Animals Out Of Your Garden?

10 Reasons to Choose Natural Hair Products This Year

by Off The Grid News

From natural hair movement to living a sustainable life, more and more people are drawing towards natural hair products instead...

Next Post
Why Liberals Really Hate The Ten Commandments

Why Liberals Really Hate The Ten Commandments

YOU MAY ALSO LIKE

Off-the-Grid Food Production: Cold Frames

Off-the-Grid Food Production: Cold Frames

The Lettuce Family

The Lettuce Family

4 Overlooked Meats The Rest Of The World Eats (That We Should, Too)

4 Overlooked Meats The Rest Of The World Eats (That We Should, Too)

TRENDING STORIES

  • bubonic plague

    Is Another Bubonic Plague Pandemic On The Horizon?

    0 shares
    Share 0 Tweet 0
  • Waco Fertilizer Plant Explosion & A Look Back On The “Waco Massacre”

    0 shares
    Share 0 Tweet 0
  • Make Yourself 3 Times More Likely To Survive A Heart Attack

    0 shares
    Share 0 Tweet 0
  • AI Surveillance Of Shoppers: Walmart’s Newest Tool To Grab Your Data

    0 shares
    Share 0 Tweet 0
  • ‘Apocalyptic’ Microchip Implants Are Here – And Being Inserted Into People’s Hands

    0 shares
    Share 0 Tweet 0

Subscribe to our Insider Newsletter

Huge discounts on off-the-grid gear and life saving supplements.






‘Off The Grid News’ is an independent, weekly email newsletter and website that is crammed full of practical information on living and surviving off the grid. Advice you’ll never hear from the mainstream media.

  • How-To
  • Grid Threats
  • Extreme Survival
  • Survival Gardening
  • Off-Grid Foods
  • Worldview
  • Natural Health
  • Survival Hunting
  • Privacy
  • Financial
  • Current Events
  • Self Defense
  • Home Defense
  • Pain-Free Living
  • Miscellaneous
  • Off Grid Videos

© Copyright 2025 Off The Grid News.  All Rights Reserved.

Privacy Policy   Terms & Conditions
No Result
View All Result
  • How-To
  • Grid Threats
  • Survival
  • Gardening
  • Food
  • Worldview
  • Health
  • Privacy
  • Hunting
  • Defense
  • Financial
  • News
  • Misc
  • Videos

© Copyright 2025 Off The Grid News.  All Rights Reserved.