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Articles Written By Bill Heid

Marketing With Video, Part 1

Marketing With Video, Part 1

It’s no longer good enough to have a website for your business. Everybody’s got one. The question is, how engaging is your website? For your small business to reach its peak potential in this competitive digital market, your website must fully engage your customers. Web video will help you to do just that. According to Nielson Research, over 70% of consumers watch videos online. Over half of those people will share the links to videos with others. Furthermore, 75% say they watch web videos...

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Why America Needs “An Eye for an Eye”

Why America Needs “An Eye for an Eye”

GARIBALDI    Oh, I’m an eye-for-an-eye, tooth-for-a-tooth kind of guy, Ambassador. DELENN         So you support a system that would leave everyone blind and toothless? GARIBALDI    Not everyone. Just the bad guys. —“Passing Through Gethsemane,” Babylon 5 (1995) The ...

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Why Focus Groups Don’t Work

Why Focus Groups Don’t Work

Focus groups have been used to test concepts for everything from political campaigns to the latest Hollywood movie idea. But often, too much clout is given to the information gathered in these focus groups. The fact of the matter is that focus groups really don’t work as they’re supposed to. Why? The answer is simple—there’s a large gap between what people say in a focus group and what they actually do in real life.

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Restoring America With Biblical Restitution

Restoring America With Biblical Restitution

I hold this slow and daily tampering with the mysteries of the brain to be immeasurably worse than any torture of the body…. —Charles Dickens on the first penitentiary (1842) I told them [the Texas legislature] that the only answer ...

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Conducting Your Own Market Research

Conducting Your Own Market Research

So, you have an idea for a new product that you’re sure will be a winner with consumers everywhere. Or maybe you have an idea for a fabulous service that isn’t currently being offered by anyone else. The temptation to jump right into business is strong – but you really should look before you leap. Before you hang out your “open for business” shingle, you must first determine if there really is a strong market for what you have to offer.

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Develop a Marketing Plan for Optimum Success

Develop a Marketing Plan for Optimum Success

Last week we helped you get started in writing your business plan. Today we’re going to cover what could be the most crucial part of that business plan – your marketing plan. Your marketing plan is not just important; it’s completely and utterly 100% necessary. An old Chinese proverb says: “To open a shop is easy. The difficult thing is to keep it open.” If you enjoy doing business and would like to keep your doors open for years to come, you must...

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Business Plan Basics

Business Plan Basics

Whether you’re a large corporation, a local Mom and Pop storefront, or a home-based business operating from a desk in your spare bedroom, a business plan is a must. Flying by the seat of your pants, crossing your fingers, and hoping that your business will be successful will almost guarantee failure. You need a plan. Many entrepreneurs put off writing a business plan for various reasons. Some think it’s just another “thing” to do, requiring time out of their already hectic schedule....

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Track Your Marketing Efforts

Track Your Marketing Efforts

One of the biggest keys to business success is a strong marketing plan. But it’s not enough to simply implement your marketing strategy; if you want to repeat your successes and avoid wasting money and effort, you’ll need to track your marketing efforts closely. Every marketing endeavor needs to be analyzed to find out what works and what doesn’t. One way of doing this is to track your return on investment (ROI). You can track your ROI for sales and for profits.

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