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Articles Written By Bill Heid

How To Get Your Business in The News

How To Get Your Business in The News

In recent weeks we’ve shown you how editorial coverage can help promote your business for free. We’ve covered the steps to writing a quality press release, and we’ve given you tips for scoring more PR in your local area. Today we’d like to help you find some unique ways to get your business noticed by the media....

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How To Get P.R. For Your Business, Part 2

How To Get P.R. For Your Business, Part 2

Writing your first few press releases can be a little tricky, especially if you’re new to the concept. One little mistake such as a weak headline or a simple typo can turn the reader off immediately. Well-written press releases, however, can catch the attention of the media, resulting in free, positive press for your business. Last time, we talked about the importance of a good headline. And it bears repeating once more: whatever you do, do your best to write a catchy headline...

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Why America Continues To Crumble

Why America Continues To Crumble

I love humanity! It’s people I can’t stand. —Linus Social Compassion and Self-Interest Liberals have their own package of values. This package includes passionate sincerity, love of humanity, concern for social justice, personal autonomy, as well as an endless commitment ...

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How to Get P.R. for Your Local-Service Business (Part 1)

How to Get P.R. for Your Local-Service Business (Part 1)

Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how today’s consumers feel about advertising in general. Consumers today are more cynical than ever before. Only a small percent of them have confidence in traditional advertising methods. Current research shows that less than 14% of consumers trust traditional advertising messages, while over 90% of people still trust

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One Size Does Not Fit All

One Size Does Not Fit All

It’s easy to forget that your customers are different from each other. After all, they do have one thing in common: they’re all buying your products or services. But here’s the thing: they’re all buying for different reasons. While your customers do share common characteristics, they also have distinct differences. When your marketing message is too vague or too broad, you risk losing customers. Likewise, if your market is too specific and targets only a few, you’ll probably end up losing money...

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Reel in Customers With a Bait Piece

Reel in Customers With a Bait Piece

Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your marketing mix. Last week, I shared with you the importance of content marketing. Bait pieces are one way to extend ...

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