Why America Continues To Crumble
I love humanity! It’s people I can’t stand. —Linus Social Compassion and Self-Interest Liberals have their own package of values....
How to Get P.R. for Your Local-Service Business (Part 1)
Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for...
Americans, Like The Romans, Have Sent The Truth Packing
What is Truth? Pontius Pilate (AD 30) Truth on Trial Pilate entered the Judgment Hall with the accusations of the...
One Size Does Not Fit All
It’s easy to forget that your customers are different from each other. After all, they do have one thing in...
The Eighth Commandment: Why You Can’t Steal Land From Ayn Rand
To hold one’s own life as one’s ultimate value, and one’s own happiness as one’s highest purpose are two aspects...
Reel in Customers With a Bait Piece
Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your...
The Christian Roots of the Declaration of Independence
The right of revolution is metaphysical, not existential (and none may logically claim such a right who have not a...
If You’re Not Content Marketing, You’re Not Marketing
Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip...
Gods, Goddesses And Keeping Relationships Straight
Once upon a time there was a matriarchal society that stretched from Ireland to India. It worshipped the Goddess, the...
Make Them An Offer They Can’t Refuse
One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s...
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