Miscellaneous

Born into a Congregational minister’s home, Abigail Smith had much in common with most young women of her day. Though she would later be known as...

Want to significantly increase your sales and increase your customer response? If so, try using a bait piece in your marketing mix. Last week, I shared...

Education is simply the soul of a society as it passes from one generation to another. - Gilbert K. Chesterton - There are a number of...

Smart marketers understand that 20th century marketing is less effective with every passing year. TiVo enables TV watchers to skip the commercials. Newspaper circulation has shrunk....

One of the keys to successful marketing is learning to craft strong and compelling offers. In terms of importance, it’s second only to the list you...

When we speak of honoring our ancestors, we are not referring to revering the lives of our forebears and living in a way that they would...

Postcards are one of the best-kept secrets of successful marketers. Amid all the bells and whistles of electronic media and social marketing, it’s easy to overlook...

Six years before the Declaration of Independence officially documented the beginning of the American Revolution, the city of Boston had already had enough of the presence...

One of the most popular and effective marketing techniques at your disposal is sampling. If you have ever test driven a new car, tried a spray...

Robert and Adrienne Westerbeck lived in the same modest home in an unassuming neighborhood of Pasadena, California for over half a century. Never blessed with children,...