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“The future’s uncertain and the end is always near.” Jim Morrison “I confess my error and acknowledge my disappointment, yet I still believe that the day of the Lord is near.” —William Miller, leader of the Adventist movement (1844) The ...

Contrary to popular belief, we buy based on emotion, and not logic. (Think about it – if it was the other way around, disability insurance and pre-planned funerals would be much easier to sell.) As consumers, we’re first emotionally committed to a sale. But we want one more thing: a really good reason to back up our feelings. We want proof that a product or service will deliver and make all our dreams come true. We want to be convinced that your product is the best product.

At the sound of the true name, the powers of the god stood ready to perform the invoker’s bidding. —Kurt Seligmann, Magic, Supernaturalism, and Religion (1948) Exorcism in Jesus’ Name In the Book of Acts, we learn of some itinerant ...

You’ve put a great deal of effort into making your product or service as attractive as possible to your potential customers. They like it, they understand how much they’ll benefit from it, and they can even afford it. But they still won’t close the deal and commit to buying it. Why not? Consumers worry about making the wrong decision, wasting their money, or not receiving exactly what they paid for. In these cases, a powerful guarantee can help close the sale. Guarantees remove the risk...

We evolve into the images we carry in our minds. We become what we see. —Jerry Mander, Four Arguments for the Elimination of Television (1978) In studying the Bible as a young man, I found intimations of the idea that ...

You really can’t please all the people all the time … and you’ll go crazy if you try. But if you can avoid some of the most common customer relations mistakes, you’ll be 95% ahead of the competition. Here are eight common things that could be keeping your customer from completing a purchase. In business, you obviously can’t control everything, but you can control the content on your website. Don’t clutter up your pages with unnecessary information or links that really aren’t important. Keep it simple...

All of mankind has a basic internal "heart commitment" to someone or something. And that commitment shapes our values, our priorities, and our choices. When a nation or people share the same commitment, that commitment structures their society and creates their culture. All of us, whether we admit it or not... live in terms of the demands of our ultimate commitments. Our god not only defines good and evil for us (Gen. 3:5); but also defines our very reality. The Triune God of Scripture, however, claims to be the only real and legitimate God...

If you want to learn how to do something, go straight to the experts. If you want advice about running a small business, there’s nothing better than finding some successful business owners to talk with. Last week I shared some wisdom from our roundtable of small-business entrepreneurs and today they’re going to share a few more tips from the trenches. A quick recap of our panel of business owners: Amy Owens is owner and operator of Hydrogroom, a mobile pet washing and grooming service in Thomasville, North Carolina....

Today, we’re going to pose questions to business owners who are making their businesses work in this tough economy. It’s my hope that you’ll find not only inspiration, but also actionable information, in their words of wisdom. First, let’s introduce our business owners. Amy Owens is owner and operator of Hydrogroom, a mobile pet washing and grooming service in Thomasville, North Carolina. Amy came up with her business idea by combining her love for animals with her own desire for convenience as a pet owner...

Paul on Mars’ Hill The New Testament records only one sermon of any length directed at a Gentile audience, an audience that knows nothing of the word of God. That sermon is the Apostle Paul’s apologia before the Areopagus in ...