Off The Grid News Better Ideas For Off The Grid Living

Today’s economy has left many business owners scrambling to find new and better ways to increase their profits without increasing their marketing budget. As consumers continue to tighten their spending, it is still possible to increase your sales revenue without spending more money on advertising. Marketing experts agree that cross-selling and upselling are two great methods to try for any business, large or small. Cross-selling is the practice of promoting complimentary products or services in addition to the item being sold. Upselling is the practice ...

Who are you?  Whom do you serve? —J. R. R. Tolkien, The Two Towers (1954) Your Identity and Your Mission The Riders of Rohan had swept past the three companions, but when Aragorn called out to them, they wheeled and ...

Building a solid customer list could be the single most important thing you do to market your business. This list – called a “house list” – should be completely opt-in, containing only those people that want to hear from you, such as past customers and those who subscribe to receive communications from you. Everyone on your house list is, in one way or another, interested in what you have to sell. They’ve either already purchased from you, or are thinking about purchasing from you...

You’re finally convinced of the power of social media. Now you’d like to know how to use it properly. Social media has a few basic unwritten rules to remember. Here are the simple dos and don’ts to achieve a great social media business experience. Tip #1: Keep it conversational Online shoe-retailer Zappos doesn't market on Twitter. Instead, it converses. A small army of 436 Zappos employees talk to customers every day via Twitter. This simple talk and listen method has a humanizing effect. Interaction with customers ...

The introduction of our Ford’s first T-Model …. Chosen as the opening date of the new era. All crosses had their tops cut and became T’s. —Aldous Huxley, Brave New World To begin with, he did not know with any ...

You’ve probably heard about the advantages of social media in terms of marketing your products or services, but perhaps you’re not sure where to begin. Social media doesn’t have to be scary or intimidating. With just a few basic lessons ...

It is a patent fact… that the chronological element in early Egyptian history is in a state of almost hopeless obscurity. —George Rawlinson, A History of Egypt (1886) The Devastation of Egypt The Exodus destroyed Egypt.  Its cattle and crops ...

Successful marketing is the lifeblood of a small business. Think of your small business as a doorway. You can do one of two things. You can either push your product out the door, explaining that you have a solution to a problem your customers may not have realized they had. Or, you can pull your customer inside as if drawn by a magnet, attracted by his desire to find a solution to his problem. In push marketing, you go to them. In pull marketing, they come to you.

Wherever politics tries to be redemptive, it is promising too much.  Where it wishes to do the work of God, it becomes not divine, but demonic.”  —Joseph Ratzinger, now Pope Benedict XVI Liberation Theology Liberation theology sprang up in the ...

If you’re blessed enough to be able to work from home, you know it has some great perks. Every day can be casual Friday. No long morning commutes or rush-hour traffic. But don’t be fooled. Working from home isn’t perfect. In fact, it presents some very unique challenges you’ll need to recognize in order to avoid them. Make sure you don’t fall prey to the some of these potential work-at-home pitfalls.