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Sample Your Way to Bigger and Better Profits

Sample Your Way to Bigger and Better Profits

One of the most popular and effective marketing techniques at your disposal is sampling. If you have ever test driven a new car, tried a spray of perfume at the cosmetics counter, or tasted a bite-sized freebie of the latest Italian ice flavor, you’ve experienced sampling. There are several reasons why product sampling is such an effective marketing technique. It creates familiarity and trust, and alleviates any uncertainty the customer may feel. Product sampling also gives shoppers an outlet to try out products or brands that they ...

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