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Trending Topics: public relations

Monsanto Is Rigging The System, And We Finally Have Proof

Monsanto Is Rigging The System, And We Finally Have Proof

College professors could be writing and disseminating articles designed to promote genetically modified food on behalf of Monsanto and other agribusiness giants, emails obtained by The New York Times indicate. The professors even may have written articles suggested by Monsanto’s ...

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How to Get P.R. for Your Local-Service Business (Part 1)

How to Get P.R. for Your Local-Service Business (Part 1)

Local businesses often find themselves operating with lean advertising budgets. This makes finding affordable, quality advertising a challenging task for even the most seasoned marketer. Adding to this challenge is the current climate and how today’s consumers feel about advertising in general. Consumers today are more cynical than ever before. Only a small percent of them have confidence in traditional advertising methods. Current research shows that less than 14% of consumers trust traditional advertising messages, while over 90% of people still trust

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