Successful marketing is the lifeblood of a small business. Think of your small business as a doorway. You can do one of two things. You can either push your product out the door, explaining that you have a solution to a problem your customers may not have realized they had. Or, you can pull your customer inside as if drawn by a magnet, attracted by his desire to find a solution to his problem. In push marketing, you go to them. In pull marketing, they come to you.
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